The Colorado Avalanche are going all out for Pride month, and their fans couldn’t end up being happier.
Avalanche supporters from the LGBTQ+ community have started posting thank-you movies due to the team’s impressive initiatives this June.
The team’s marketing and game operations departments have flooded Avalanche home games and social channels with Satisfaction references in celebration this month.
The team used Pride-themed game elements, including rainbow hats for its ice girls and an auction of game-worn “We Skate for Equality” hooded sweatshirts that Avalanche players wore in the Edmonton bubble during the 2020 Stanley Cup Playoffs with proceeds benefiting You Can Play.
Mascot Bernie carried a Pride flag and a sign that invited followers to “present your pride,” then cheered about two enthusiasts who went in a time to Game 2 of Colorado’s Stanley Glass Second Round series against the Vegas Golden Knights.
It’s all part of Colorado’s organizational idea of inclusion.
The result has been a celebration of all, especially on social mass media where Avalanche fans shared their exuberance for the cause.
The Avalanche season ended with a series loss to the Golden Knights on Summer 10, but still have an array of Satisfaction month plans in the works, including something extra special reserved for Pride Day, August 28.